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About us

Alvira Ali

Alvira Ali

Founder & CEO

along with her family, Alila has been dedicated to preservingand revitalizing India's rich jewelry heritage. With years of expertise, Ms.Alvira and her team of skilled artisans are committed to showcasing theforgotten beauty of ancient India through their exquisite craftsmanship.
Over the years we have successfully developed a trusted brandname and diverse customer base. We cater to the needs of not only the bigbrands in this industry but also budding individuals with the same dedication.As a result, we have maintained a strong trading relationship with gemstonebuyers from USA, UK, Australia, Japan, China, Thailand & many othercountries.
Liyan Ali

Liyan Ali

Co-Founder
We are proud to introduce Mr. Liyan Ali, the Co-Founder of our jewellery brand. With a deep understanding of gemstones and jewellery, and years of experience within the family business, he has been instrumental in shaping the brand’s vision for the future.
As we transition from a traditional, merchant-driven business of over 20 years into a modern digital presence, Liyan Ali brings the perfect balance of heritage knowledge and innovative thinking. His leadership is focused on expanding the brand globally, while staying true to the craftsmanship, authenticity, and trust that define our legacy.

With his dedication and entrepreneurial spirit, Liyan Ali is set to play a key role in driving the brand’s growth in the digital era.
Azhar Ali

Azhar Ali

Investor

We are delighted to introduce Mr. Azar Ali as the investor behind our jewellery brand. With over 20 years of legacy in the gemstone and jewellery business, our brand has built trust, authenticity, and craftsmanship that has been cherished by merchants in India and abroad.
Now, with Mr. Azar Ali’s vision and support, we are taking a significant step forward—bringing this heritage online. This move marks the beginning of an exciting new chapter where tradition meets technology, allowing us to connect directly with a wider audience and empower the women of our family to lead the brand into the future.

With strong roots and a forward-looking approach, we are confident this journey will shine as brightly as the jewels we craft.

About Us – ALAYLA Gems and Minerals


At ALAYLA Gems and Minerals, we believe that every stone tells a story of beauty, strength, and timeless elegance. Established with a passion for rare gems and exquisite minerals, we specialize in sourcing, crafting, and delivering high-quality gemstones that inspire confidence and sophistication. Our collection is carefully curated to bring together nature’s finest creations with expert craftsmanship, ensuring every piece we offer is unique and enduring.

Our Mission

Our mission is to celebrate the natural beauty of gems and minerals by offering ethically sourced, high-quality products that inspire trust, elegance, and individuality. We strive to blend traditional artistry with modern innovation, making fine gemstones accessible to all who appreciate authenticity and luxury.

Our Vision

We envision becoming a global leader in the gems and minerals industry, known for our integrity, craftsmanship, and customer-first approach. By bridging heritage with innovation, we aim to redefine the way the world experiences precious stones.

ALAYLA — Core Values & Why Choose Us

Committed to integrity, quality, sustainability and timeless design in every gem we source and craft.

Our Core Values

  • Integrity Transparency and honesty in every transaction.
  • Quality Uncompromised excellence in sourcing and craftsmanship.
  • Sustainability Ethical mining and responsible practices to protect nature.
  • Customer Trust Building lasting relationships through care and commitment.
  • Innovation Blending tradition with creativity to create timeless designs.

Why Choose ALAYLA

  • Handpicked, authentic gems and minerals. Each piece is chosen for rarity, beauty, and provenance.
  • Certified quality and ethical sourcing. We follow strict standards and provide certification where applicable.
  • Exquisite craftsmanship and unique designs. Master artisans transform raw stones into lasting treasures.
  • Personalized customer service. Guidance, customization, and aftercare tailored to you.
  • A brand built on trust, passion, and elegance. Our reputation is crafted one satisfied customer at a time.
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